I believe in storytelling of all shapes and sizes. 

Every single person alive is a storyteller. Our lives are made up of two things: stories we tell, and stories we’re told. Some people tell stories badly and misconstrue messages which--you know--cause problems (sometimes wars, sometimes divorces, etc). Other times, when a story is told well, you forget it’s a story altogether and you’re straight-up catapulted into another world. Ripped away from monotonous routine, you find yourself in the middle of another planets warring faction (the one fighting for the rights of the Klingons), or feeling like a dolt for running towards a brick wall into a “secret platform” at Kings Crossing. Those are the types of stories I love to tell. Stories that transport you somewhere--anywhere-- even if it’s only for 6 seconds. Stories that suspend reality. That make you feel like you’ve got a chance to do something with your life. That’s why I believe in storytelling of all shapes and sizes, regardless of medium, regardless of time or date, regardless of cultural bent or political affiliation. Great stories change lives.

Let’s tell a story together.

Frank Danna is the Content Director at Softway, as well as the co-founder of parabox creative, a micro-content agency that was acquired by the Softway team in 2014. Videos that he and his team have produced have been viewed over 100 million times across social platforms. He’s helped many of the world's top brands navigate the social media landscape on emerging social platforms -- providing massive value to brands and consumers alike. He was also listed as the #2 stop motion creator doing work for brands, via Ad Week.

Frank has created & directed short films for over 100 world-class brands including:  ESPN, Amazon, HBO, Target, Samsung, Chevrolet, Nintendo, Home Depot, Pringles, and many others. He provides a unique and indispensable understanding of emerging social platforms, content strategy, influencer marketing, and content creation for social advertising and promotion.

Frank is also the co-founder of GhostCodes, a social platform focused on connecting likeminded Snapchat users. Since it's debut at SXSW in 2016, the app has grown to 450,000 users, and continues to help people find and make connections on the platform. 

Previous Speaking Engagements:
SXSW 2015 | IRCE 2015SXSW 2016 | Snaphappen 2016 | Convince & Convert Podcast 2016 |  Resonance Podcast 2017Marketing Sherpa 2017 | Houston School of Advertising: Master Social Content Creation 2017


Personal Manifesto

Build bridges, never walls.

Make something worth sharing. 

There is no box.

Trust first.

Innovation knows no limits.

Choose joy.


Frank Danna is one of the world’s most sought after short-form content creators, content strategists, and speaker on all things social.  He's heralded as one of the top 10 creatives on Vine (RIP), and was #41 on the top 100 Viners, when that number actually mattered.


CNN, Mashable, Buzzfeed, USA Today, Yahoo!, Food Network, CNET, Huffington Post, PSFK, Gizmodo, Tribeca Film Festival and many others.


2013 Tribeca Film Festival
Runner-up #6SecFilms - #Animate

2015 WOMMY
Engagement Category
HBO / Game of Thrones #CatchDrogan w/360i

Best Use Of Vine
#AllNatural Tag w/Target

Online/Interactive Branded Content & Entertainment
HP's What The Tech Wednesdays Snapchat Series

Illustration Series
Citation of Excellence